Why Would You Need Creative Tools?

My last post addressed some creative tools a technical writer needs, but it didn’t address why exactly they need them.  The answer is technical writers create material, and they need to know how to present it in the best way possible.  An easy example to illustrate: you’re on a webpage and something doesn’t work.  The help menu is nothing but text, so you close the tab and bide your time.  Now maybe you’d use it if it were mostly pictures and links to short, effective videos?  That’s what a technical writer needs to do, and s/he just can’t do that without the right tools.

Briefly yours,

John R Larsen