Home > Interactivity > Making Content Effective, Part Two

Making Content Effective, Part Two

Another great way to make content effective is giving the reader something to do.  Using pictures is good–and sometimes that’s all you need–but that doesn’t give them the ability to interact.  Adobe Captivate does.

You can use Captivate to take footage of anything you do in another program.  Once you’re done taking that footage, you can add tons of things to it in order to draw your audience in.  Make sure you don’t go overboard; that will ruin it.  Just adding some audio, however, can make a huge difference.  If you have a PowerPoint presentation you want to improve, you can record it into Captivate and add rollover text, buttons (which take you to another part of the presentation), audio, or anything else.

How does that make for interaction?  If you add audio, you just gave them something to listen to and guide them through your project.  If you added rollover text, you gave them a reason to move their mouses.  If you added a button, you did the same thing (when they click, something happens).  If you want to give your audience little reasons to stick around, Captivate’s your new best friend.

Categories: Interactivity
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